55" Wall-Mounted Display
Encourage Transit through a Legible Data Display
Adobe After Effects
We preview all travel options through a continuously moving display on our main screen:
With a time-block based display, travellers easily compare arrival times and durations for different transportation methods with common destinations:
Flexibility was a key need among our stakeholders. We wanted to increase the value of the PTF pass for its passholders by letting them easily recover from canceled or delayed trips and sudden weather changes.
Our users needed a faster way to filter through our data. We conceived of a control that would let users quickly bring up potential journeys based on arrival time.
A printed map is mounted below each of our displays. It’s activated by electronics embedded in the PTF pass itself...
...When a user taps their pass to the map, a digital footer temporarily appears at the bottom of the main screen.
It's cut right from the PTF Earliest Page: the earliest possible flight, ferry, or train to their destination of choice.
We put the perks of the PTF Earliest Page into the pass itself.
In our design, the physical pass is the key to our interactive map. We aimed to strengthen the PTF brand by embodying the essential ways it benefits its passholders—fliexible travel, easy scheduling, and exclusive journeys—in the object of the pass itself.
Unfortunately, the standard tabular display for transportation hubs wasn't going to cut through this complex data set.
We identified categories common across planes, trains, and ferries that were useful for the functions of everyday transit, and we selected a few others that contributed to a sense of connectivity.
What could our data display look like instead of the standard?
From our stakeholder needs, it seemed like having a good sense of connections and time-management were priorities, and could be addressed through a display similar to a calendar:
One clear advantage of representing trips in this way is that the entire duration of travel is captured in the time blocks. Users can see not only what time they’re leaving, but also how long the flight or ride takes, as well as the approximate arrival time.
We organized the time blocks by destination, and included every possible way a traveler could get there by any form of transportation. Flights were represented by orange time blocks, ferries were represeted by green time blocks, and trains were represented by blue time blocks. On the blocks themsleves included other travel information such as gate, dock, and platform.
We explored three other designs:
Travellers could filter for their specific travel interests with mobile-based AR.
We could prioritize the visibility of connections over showing all possible routes.
A radically different design, we could place the destination at the center of a time-blocks circling as if around a clock.
We switched to portrait-orientation to account for additional data columns like flight status as well as overlapping flights.
Users know to look for the journeys by destination and then by flight number or gate, but then how they interpret our “new” time blocks display? How do they know to wait to see time blocks extending off the edge of the screen?
We dropped the distinct pauses on different sections of our display in favor of a continuous motion, forgoing the need to otherwise feedforward that more data will soon be displayed.
These parts of the PTF experience we wanted to emphasize in our pitch. Using the theme of “visualizing and taking control of your time,” we discussed how our display supports flexible, empowered, and luxurious travel.
We developed our pitch around these insights: